Privacy Policy

Effective Date: Jan 1, 2025

CuraTurf (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your data when you visit our website, submit a lead form, or interact with us through digital platforms like Google Ads and GoHighLevel.

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1. Information We Collect

We collect the following information from you:

• Personal Information: Name, email address, phone number, service location, and any additional information you provide via forms.

• Usage Data: IP address, browser type, device identifiers, referral sources, pages visited, and session duration.

• Lead Data: Submitted via Google Ads lead forms or GoHighLevel automations.

• Tracking Data: Through cookies, pixels, and tags, including Google Analytics.

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2. How We Use Your Information

We use your data to:

• Respond to your service inquiries and requests

• Generate quotes and book appointments

• Send follow-ups, reminders, or promotional messages via GoHighLevel

• Monitor and improve website performance through Google Analytics

• Run advertising campaigns and remarketing through Google Ads

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3. Analytics & Advertising Tools

Google Analytics

We use Google Analytics to track visitor behavior and improve user experience. Google Analytics may collect cookies, IP addresses, and other identifiers. Data collected is anonymized where possible.

You can opt out of Google Analytics tracking by visiting:
https://tools.google.com/dlpage/gaoptout

GoHighLevel CRM

We use GoHighLevel to automate lead follow-up communications, send appointment reminders, and manage our CRM database. Any data submitted through lead forms or chat widgets may be stored securely in GoHighLevel.

All data stored in GoHighLevel is protected under their strict security protocols. Learn more at https://www.gohighlevel.com/privacy-policy

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4. Legal Bases for Processing (GDPR Compliance)

If you are in the European Economic Area (EEA), we process your data under the following legal bases:

• Consent: When you opt-in to marketing or submit a form

• Contract: To provide you with services you’ve requested

• Legal Obligation: To comply with the law

• Legitimate Interest: To operate and improve our business

You have the right to withdraw consent at any time.

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5. Your Rights Under GDPR

If you are an EU resident, you have the right to:

• Access the personal data we hold about you

• Request correction or deletion of your data

• Object to processing or request restriction

• Port your data to another service provider

• Withdraw consent where applicable

To make any of these requests, contact us at info@curaturf.com.

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6. California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal data we collect, use, disclose, or sell

• Request deletion of your data

• Opt-out of the sale of personal data (we do not sell data)

You may submit a verifiable consumer request by contacting us at info@curaturf.com.

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7. Data Retention

We retain your information only as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations.

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8. Data Security

We implement SSL encryption, firewall protection, and access restrictions to protect your data.

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9. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those sites.

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10. Children’s Privacy

Our services are not directed at children under 13. We do not knowingly collect data from children.

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11. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted here with the revised date above.

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12. Contact Us

CuraTurf
Email: info@curaturf.com
Website: www.curaturf.com